Tips For Event Photography
One of the many ways you can make money as a photographer is to specialise on events. Christenings, weddings, and all sorts of other events where people make memories can be well paid business. The great thing is that all you need is a stack of business cards, and a good camera.
What to do
Cover only events where it is hard for people to take the pics themselves and where they will want to keep their memories frozen in film.
One idea is to go to kids sports events. Get permission from the coach to click pics for the parents watching and then start clicking away. If you turn up with a great big telephoto lens like the ones used for pro coverage of events, you will be taken seriously. Make sure you get all the children doing great action shots and then hand out flyers to all the parents watching with your web address. If you can grab the parents email address so you can email them the URL of you site then upload the pics to your web site that day and email everyone. If you have a simple shopping cart set up you can make money in a few hours as people pop in to see the pics and buy them for $20 or more a pop.
You can do a similar thing with weddings. Take all the regular shots as part of the wedding coverage but then get your URL printed on the wedding invites and all the other wedding materials and also get an email list of all the wedding guests, offer the couple a nice 20% discount for doing this and then take lots of extra pics at the wedding of the guests doing all the things they do. Upload all the pics to your site and send the emails. You will then make a lot more money than the 20% discount it cost you because then 30 or 40 people will be also purchasing your pics at $20 or more a shot straight from your site. Also charging them more for higher resolution shots is a great bonus income as well.
The trick is to find a corner in the market where you can excel by being the best photographer in the room, and offering an easy way for people to buy your photos.
Dog shows, fashion shows, horse shows, car shows, livestock competitions, rock shows, – the list goes on. Keep your eye out in the events section of your local paper to see what is happening. Always ask for permission to shoot pics and if you need to offer the people 10% of the income if feel you need to so you can get easy access.