The Story Of Juicy Couture Company History
The Tale of the Juicy Couture company history starts in 1994 when co-designers Gela Nash-Taylor, and Pamela Skaist-Levy started a clothing line called Travis Jeans. The fashion line achieved success concentrating on paternity jeans that were comfy and stylish.
In 1996 the girls changed the direction of the fashion line. They dropped the jeans in an effort to create a more femininely flattering design, and started the Juicy Couture line. They had wanted to create a line that was both sexy & stylish, but comfortable as well.
The clothing line was started by the Juicy Duo out of their home in Pacoima, California. They wanted to get more exposure for their line so the they decided on giving their finished designs to Hollywood stars like Madonna, J Lo and Cameron Diaz. It was not long before one of them discovered the girls’ talent; Madonna was spotted wearing a low riding draw string pants and a curve hugging zip up hoody with the embroidered word “Madge” on it. Madonna’s appearance caused almost instant success for the line. Shortly after, Hollywood was suddenly full of stars sporting Juicy Couture. The outfit that Madonna was wearing was the Juicy Couture most famous outfit the Tracksuit. The embroidered Madge is not really seen on Juicy Couture clothing anymore. The bottoms to the suits all have the signature juicy written across the backside.
Through the wish to spread the Juicy Couture brand to the east coast, the Juicy girls arranged an east coast debut event in order to launch a new line. The party was a success, and shortly afterward Juicy Couture set up an up-and-coming boutique in NY.
In 1999, Juicy Couture introduced a line of jeans called Juicy Jeans. In 2001, they reintroduced the tracksuit to the fashion world. The suits are designed to accentuate a woman’s curves and made of soft feminine fabrics such as velour, terry cloth, fleece, or cashmere.
In 2002, Juicy Couture extended their brand of clothing to Men Children, and even dogs. Doggy products included dog beds, carriers, toys, leashes, collars and clothing.
Pamela and Gela sold Travis Jeans to Liz Claiborne during 2003 for the substantial amount of $53 million as well as a portion of the yet to come proceeds. To this day Pamela and Gela continue as presidents of the establishment and continue to have influence on the fashion ideas.
During the year 2004, The fashion line became a popular world known brand, with the help of Liz Claiborne. Juicy Couture expanded the lines lady products by introducing lines of jewelry, handbags, perfume, swim wear, shoes and cologne. The fashion line offers the most comfy and stylish clothes in the fashion industry, even today .
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