News reviews of acai weight-loss supplements are fake, misleading, feds say

If you’re savvy about what you do online, you immediately dismissed the “news reports” you saw touting reviews of miracle weight loss products. It was pretty clear at first glance they weren’t true media reviews of acai supplements, but ads placed by acai marketers.

Unfortunately, not everyone was so savvy. The Federal Trade Commission says consumers have lost $10 million by buying acai products that don’t work through those ads, which misleadingly include logos for media outlets such as CNN, ABC, USA Today and Consumer Reports and were placed on high-traffic websites.

“Almost everything about these sites is fake,” the FTC’s David Vladeck said in a statement Tuesday. “The weight loss results, the so-called investigations, the reporters, the consumer testimonials, and the attempt to portray an objective, journalistic endeavor.”

Apr 25th, 2011 | Posted in Weight Loss
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