Mary-Kate & Ashley Olsen Launching StyleMint.com

Mary-Kate and Ashley Olsen land at LAX on Friday (April 8) in Los Angeles.

The 24-year-old fashion designers returned from a quick trip to Seattle after celebrating their Textile Elizabeth and James line in Beverly Hills earlier in the week.

MK and Ashley’s latest fashion venture will be launching StyleMint.com.

The site “will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs,” WWD reports.

The twins will help design merchandise and create regular videos for the site – the second enterprise for BeachMint, which also launched Kate Bosworth’s JewelMint.com last year!



Olsens-stylemint mary kate ashley olsen stylemint 01
Olsens-stylemint mary kate ashley olsen stylemint 02
Olsens-stylemint mary kate ashley olsen stylemint 03
Olsens-stylemint mary kate ashley olsen stylemint 04
Olsens-stylemint mary kate ashley olsen stylemint 05
Olsens-stylemint mary kate ashley olsen stylemint 06
Olsens-stylemint mary kate ashley olsen stylemint 07
Olsens-stylemint mary kate ashley olsen stylemint 08

Like What You See?

Share with friends:

  • email
  • Facebook
  • Twitter
  • Reddit
  • Digg
  • Yahoo! Buzz
  • Add to favorites
Apr 9th, 2011 | Posted in Fashion
Tags:
No comments yet.
You must be logged in to post a comment.