Mary-Kate and Ashley Olsen to launch digital fashion venture

By Vicky Allison
Apr 7, 2011, 17:29 GMT

Mary-Kate and Ashley Olsen are going digital with their latest fashion venture.

Ashley Olsen and Mary-Kate Olsen with honoree Steve Madden at the 2010 American Image Awards, held in the Grand Ballroom of the Grand Hyatt Hotel, New York City. - Johns PkI / Splash News

Ashley Olsen and Mary-Kate Olsen with honoree Steve Madden at the 2010 American Image Awards, held in the Grand Ballroom of the Grand Hyatt Hotel, New York City. – Johns PkI / Splash News

The actresses-turned-fashionistas are set to launch a shopping website called StyleMint.com.

Mary-Kate Olsen, 24, who already has four fashion labels with her twin sister, told WWD.com: ‘With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers.’

StyleMint.com is set to launch this July.

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Apr 8th, 2011 | Posted in Fashion
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